Friends of Hastings Cemetery
(Founder of Icilma Company)
Who died at St Leonards June 18th 1912
Aged 57 Years
"In My Father's house are many mansions"
Also his niece by marriage, wife of above -
Ruth Johnson Armitage – Burial 23/5/1966
Hastings and St Leonards Observer -
OBITUARY.—The death occurred on Tuesday, at 88, Marina, at the age of 57, of Mr. Stephen Armitage, who was well known in business circles in London. a brother of Dr. J. A. Armitage, Netherwood, St. Helen's. A large number of relatives and friends attended the funeral yesterday, and included Colonel Armitage. Mr. Robert Armitage, M.P., and Dr. Armitage (brothers), Mr. and Mrs. E. Armitage, Mr. C. H. Armitage, Messrs. F.C.A., and T.A. Armitage (nephews). Miss Armitage (cousin), .... The funeral was conducted by the Rev. T.J.Sommerville, Rector of St. George's. Southward and the Rev. T. W. Cook, vicar Holy Trinity. Hastings, old friend of the deceased. The funeral arrangements in the capable hands Mr. J. D. Kennard, 19, Grand-
Westminster Gazette -
Mr. Stephen Armitage, of Marina. St. Leonards-
When he died in June, 1912, Stephen Armitage was unmarried and without any children. Concerned that his company, Icilma [see below] continue to have the services of L. H. H. Swann after his death, Armitage stipulated in his will that 74 Icilma Company shares were to be kept in trust to pay dividends to L. H. H. Swann for the next six years after which, if he still remained with the company, the shares were his absolutely. Of the remaining Icilma shares, two-
In 1895, Stephen Armitage, born in 1855, an English civil engineer from Barlow, Derbyshire, was made the new director of the Société Générale des Pétroles Franco-
He sold bottled water and other products including face cream, cold cream, dentifrice paste, hair lotion, and soap. He introduced the brand name Icilma, apparently combining two Arabic words 'icil' meaning flows and 'mha' meaning water.
By 1900 the salon had closed and Stephen Armitage had moved to England; he would later claim "France was not ready for Icilma." Armitage moved his operation to 142 Gray's Inn Road, London, and named the business 'Nature's Remedy Company.' The trademarks of Amel and Selama were also established around this time. The total staff of this establishment did not exceed a dozen and Armitage was works manager and chemist. He also designed the machinery that created the Icilma cream. In 1922 Lever Brothers [now Unilever] bought the company but the products were available until withdrawn in 1967.
See the illustrated booklet at http://www.cosmeticsandskin.com/booklets/icilma-
Initially he planned to build a health spa resort near the spring, but this idea was abandoned due to the marshy terrain and presence of mosquitoes. Two small hotels were built at the side of the lake, however, and a thermal establishment (with plunges, sprays, baths, and douches) was created. He decided to sell bottled water from the bore along with a range of products made with it. Algeria was a French colony and this may have been why Armitage elected to situate his factory at Asnières-